Virginia Distillers Association was looking for a new logo for their sub brand "The Virginia Spirits Trail" and an accompanying map with supporting visuals for promotion.
Working closely with Omnibus Creative Studio, we were able to create a new look for the brand while still weaving in parts of what was already there. After various explorations on type and style we finally landed on something that linked to the past, but was playful and inviting. The other deliverable that was created was a map. This would promote each distillery along the trail and people could interact with and track their progress with which establishments were visited. We created a stamp system that would be filled in by each distillery when presented and when you visited a certain amount of distilleries, you could win prizes.
