Building off our rebrand of the annual Big Day of Giving fundraiser from 2017, the Sacramento Region Community Foundation reached out to Kaiser to expand upon the fresh, modern identity system we developed previously and update the design & copy direction for all print & digital advertising for the 2018 event.

The 2018 event marked the usage of bold color and graphic treatments, clever copy direction and a continuation of the strong brand update and typography from the previous year. A multitude of collateral and advertising was created for both physical and digital environments helping the event to land their largest donation total of all time.

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