Project Brief
With a group, choose an existing company, or create a company from scratch and create a new brand identity. You must do research, develop a marketing strategy and create various touchpoints.
Solution
It started with a simple idea – we wanted to brand a company that would allow customers to be able to choose the tools they need to make things they love. We wanted to build a brand that would appeal the creative in all of us. Each one of us has a craft that we enjoy and take pride in, whether it be building, cooking, sewing, writing, or making art, and not all of us need or use the same tools. We should have the chance to choose the tools we need. Homestead offers seven categories of toolkits that come with the chance for the user to customize each one according to their needs.
Format
Business System / Packaging / Thank You Cards / Certificate of Authenticity / Website - Mobile / Products
