With the theme "Build A Smarter Enterprise" create a large booth backdrop along with a take-away item for the ARC 2014 conference.
Using the theme our company chose for the conference, and the various descriptors of their product; centralized and connected, I created a very dynamic booth graphic showing the different levels of a company all being centrally connected by our product. The graphics are very modern and technological which speaks directly to the audience. Using the graphic elements made for the banner, I then transfered them to a brochure that opens in multiple layers to a infographic poster giving a more indepth look at the backdrop imagery.
Backdrop 10' x 7' / Brochure - double gatefold 3.5" x 6" opens to 14.75" x 12" Poster