Ric Cortright came to me really wanting to create a mark for himself and his work. After talking we decided to expand that into a basic brand identity that could be used over many different mediums as his work and process evolved.
From the start, Ric had a name in mind, "The Woodshop on Salmon Falls." I grew up on the road, so it was project with a personal connection that prompted lots of ideas and visuals. We wanted a strong mark that could be used for laser engraving or fire branded into Ric's work. We also wanted type to play a major role in this project, taking inspiration from craftsman and their tools from yesterday. We ended up with a mark and type treatments that paid tribute to the long, windy road, forested areas and river that follows you as you drive from one small town to another.