Big Day of Giving
Fundraising Event, Sacramento CA
The Sacramento Region Community Foundation connected with Kaiser in 2016 to rebrand the annual Big Day of Giving fundraiser and its parent organization, Giving Edge. He and his team set upon developing a fresh, modern identity consisting of clean typography set with a bold icon, brought to life with a bright and playful color palette. The Giving Edge identity was created as a system that could stand alone or seamlessly layer in to Big Day of Giving as a secondary element whenever necessary. Brand guidelines were created for use by both internal parties and by outside partners, then the team set out to design the key advertising vehicles for print, social media and web. 

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