Project Brief
Design a cohesive campaign for Sacramento's LAUNCH Festival. Must include a poster, post card, website & mobile, event schedule and extra promotional items as needed.
Solution
After researching the audience of past events, I saw that a wide range of people attended this festival. By using simple illustration, pattern and playful layouts, I was able to create a design that appeals to both young children and middle aged adults. I wanted to create a welcoming atmosphere that represented the two contrasting events of Music and Fashion, which are portrayed by different illustrations and color palettes. The use of illustration gave me a large selection of graphic elements to work with over the entire system.
Format
Poster - 16" x 20" Front and Back / Postcard - 4" x 6" / Schedule - 3 panel trifold - 4.5" x 18" / VIP Passes - 4.5" x 6"
![](https://cdn.myportfolio.com/1e9856fefc8476d1177b4b6ef52ca3bf/c1c351d8e72e1d3d2f13fb2b_rw_1920.jpg?h=b99ff149e24d013536bca70d39f4bb66)
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